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May 19, 2012 @ 02:01 am jaymie Fortune Society’s Second Annual Spring Soiree At The Trump Soho

John Forte performing

On Wednesday, May 16, at the Trump Soho Hotel, hundreds of young philanthropists attended the Second Annual Spring Soiree of The Fortune Society, held from 9pm until midnight. The event was hosted by the Fortune Society's Junior Committee.

The sold out event raised over $50,000 and featured a silent auction, delicious canapés and a special performance by Grammy nominated singer song writer John Forte.

Attendees included Vogue editor Valerie Boster; Vogue contributing writer Lauren Santo Domingo; gallery director Bettina Prentice; supermodel May Andersen; fashion designer Charlotte Ronson; star of Most Eligible Dallas Matt Nordgren; socialite and blogger Dori Cooperman; Antonio de La Rua; philanthropist and patron of the arts Fabiola Beracasa; socialite and Marie Claire market editor Amanda Hearst; financier Alejandro Santo Domingo; Sports Illustrated model Julie Henderson; and real estate mogul and owner of the Trump Soho Alex Sapir; Elsa Hosk, super model and Victoria Secret Pink spokesperson; and former star of the New York Rangers turned restaurateur Sean Avery.

The official after party was held at PH-D at the Dream Hotel.

Fortune Society is a non-profit that offers services to formerly incarcerated men and women.

For more information, visit http://www.fortunesociety.org

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May 19, 2012 @ 01:03 am jaymie Nicki Minaj - Right By My Side (Explicit) Ft. Chris Brown

You know I love some Minaj. Indian ancestry. Music video by Nicki Minaj performing Right By My Side (Explicit).

May 18, 2012 @ 01:06 am jaymie K2o By Karen Ko Shop Online!

Exciting news! Check out one of my favorite entrepreneurs Karen Ko whose k2o by Karen Ko jewelry is on Fab.com this week! Shop the k2POP collection at 60% off for a limited time only at: http://fab.com/sale/6041

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May 16, 2012 @ 02:49 am jaymie Miu Miu Spring Summer 2012 Ad Video

Have you seen the new Miu Miu ad campaign? Australian actress Mia Wasikowska is the star of this season’s campaign. I love the split screen!

May 15, 2012 @ 06:26 pm jaymie How Social Media Destroys An Entrepreneur’s Ability To Succeed

This is true for everyone, not just entrepreneurs:

Focus and clarity are the foods of successful execution and creativity. Unfortunately, the fast paced, chaotic, information environment that entrepreneurs work in, means that true focus for a meaningful length of time, rarely occurs.

Producing a pitch that excites and inspires, innovating a product or coming up with solutions to new and unexpected problems are creative processes. Creativity needs peace and quiet to flourish.

The Same Impact as Two Joints of Marijuana

Research confirms that a steady stream of incoming information is one of the best ways to destroy creative thought and clarity. A study commissioned by Hewlett-Packard found that frequent use of e-mails and text messages has a detrimental effect on the brain and noticeable drop in IQ, equivalent to smoking two joints of marijuana.

Uninterrupted thought is a precondition that necessitates time away from the laptop, smartphone, office, or other distractions. Unfortunately, along with not taking the time to necessary to prepare a spellbinding pitch, people rarely allow themselves the necessary space, peace, and quiet.

Our increasing obsession with being always available and connected comes at the high price of creativity and clarity. This obsession also impacts the attention given by those entrepreneurs are pitching or selling to. Entrepreneurs who have pitched a group of investors will frequently report that one or more of their audience spent much of the meeting using their smartphones.

The Enemy of Execution and Strategy
Reading and responding to Tweets, Friend Requests and Inmails puts us in a reactive state which is not conducive to a proactive execution mindset. It is also impossible to achieve the clarity of mind necessary to effectively strategize and plan.

The solution is simple. When you need to focus, find a place that you cannot be disturbed or distracted. Turn all phones off, close down your e-mail and switch off your pc. Ideally be somewhere peaceful, away from your office or work space so that the residue or reminder of noise and distraction does not impinge on your creativity. Then begin.

By Martin Soorjoo

Martin is the creator of the Entrepreneur High Performance Program and author of ‘Here’s the Pitch‘ .

May 15, 2012 @ 02:02 am jaymie Content Curators Are The New Superheros Of The Web

Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 BILLION emails were sent. And that's not counting all the check-ins, friend requests, Yelp reviews and Amazon posts, and pins on Pintrest.

The volume of information being created is growing faster than your software is able to sort it out. As a result, you're often unable to determine the difference between a fake LinkedIn friend request, and a picture from your best friend in college of his new baby. Even with good metadata, it's still all "data"--whether raw unfiltered, or tagged and sourced, it's all treated like another input to your digital inbox.

What's happened is the web has gotten better at making data. Way better, as it turns out. And while algorithms have gotten better at detecting spam, they aren't keeping up with the massive tide of real-time data.

While devices struggle to separate spam from friends, critical information from nonsense, and signal from noise, the amount of data coming at us is increasingly mind-boggling.

In 2010 we frolicked, Googled, waded, and drowned in 1.2 zettabytes of digital bits and bytes. A year later volume was on an exponential growth curve toward 1.8 zettabytes. (A zettabyte is a trillion gigabytes; that’s a 1 with 21 zeros trailing behind it.)

Which means it's time to enlist the web's secret power--humans.

If you want to understand how fast curation is growing on the web, just take a look at Pinterest. The two-year-old visual clipping and publishing platform has now surpassed 10 million users, making it the fastest-growing web service on the web ever, according to Comscore. Comscore reported that Pinterest was the fastest independent site to hit 10 million monthly uniques in the U.S.

Curation is the act of individuals with a passion for a content area to find, contextualize, and organize information. Curators provide a consistent update regarding what's interesting, happening, and cool in their focus. Curators tend to have a unique and consistent point of view--providing a reliable context for the content that they discover and organize. To be clear, Pinterest both creates tools to organize the noisy web and, at the same time, creates more instances of information in a different context. So it's both part of the problem, and a solution. The trick is finding the Pinterest pinboards that you like, and tune out the rest.

Sites like BoingBoing and Brain Pickings are great content curators. And now brands are getting into the act. Harley Davidson's site Ridebook features content in culture, style, music, and travel. And increasingly, curators are emerging as a critical filter that helps niche content consumers find "signal" in noise. Jason Hirschhorn's Media reDEFined newsletter distributes posts on digital media, mobile, gaming, and web content. A barebones newsletter of links, it has become a "must read" curated daily offering for anyone trying to stay in touch with the fast-moving pace of change in media. But curation isn't limited to media. The Haymarket-owned site Clinical Advisor now curates web video for nurse practitioners.

Superheroes are extraordinary humans who dedicate themselves to protecting the public. And anyone who's trying to keep their head above the proverbial "water" of the web, the rising tide of data and information, knows that we need super-help...and fast.

So anyone who steps up and volunteers to curate in their area of knowledge and passion is taking on a Herculean task. They're going to stand between the web and their readers, using all of the tools at their disposal to "listen" to the web, and then pull out of the data stream nuggets of wisdom, breaking news, important new voices, and other salient details. It's real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material. While there may be an economic benefit for being a "thought leader" and "trusted curator," it's not going to happen overnight. Which is to say, being a superhero is often a thankless job.

The growth in content, both in terms of pure volume and the speed of publishing, has raised some questions about what best practices are in the curation space. Here's where you should start

1. If you don't add context, or opinion, or voice and simply lift content, it's stealing.
2. If you don't provide attribution, and a link back to the source, it's stealing.
3. If you take a large portion of the original content, it's stealing.
4. If someone asks you not to curate their material, and you don't respect that request, it's stealing.
5. Respect published rights. If images don't allow creative commons use, reach out to the image creator--don't just grab it and ask questions later.

Continue reading at www.fastcompany.com

May 14, 2012 @ 12:43 am jaymie Ad Agencies Become Irrelevant In Multicultural World!

As ad agency honchos descended on LA Last week for their annual convention, the executives would have benefited from a short ride to Hollywood Boulevard, home of the Kodak Theatre, for a moment of reflection. Just as disregarding the impact of digital technology led to making the Kodak brand irrelevant, general-market agencies are risking becoming irrelevant as well by ignoring the cultural and ethnic diversification of America.

Our society is moving toward becoming truly multicultural. According to the 2010 Census, the so-called minority population, mostly Hispanic, African-American and Asian-American, is rapidly rising and now makes up 35% of the population. It is an unmistakable trend that will make these multicultural groups the majority by mid-century. California, Hawaii, New

Mexico, and Texas – as well as the District of Columbia already have so-called minority populations that have exceeded 50%.

While assimilation had once been the ideal of emerging cultures, minorities now seek integration without surrendering their ethnic identities. Society is being reshaped – from a melting pot to a cultural mosaic. Consumer tastes are changing. Food, TV shows, and even the language is adapting to the new society, yet advertising has not.

While some progress has been made without more diversity in general-market agencies, the notion that these agencies can have a relevant insight into various ethnic and cultural groups and engage diverse audiences had not proved itself. General-market agencies lack the insight and the ability to discern nuanced cultural influences.

Worse yet, multicultural agencies are often asked to simply translate irrelevant general-market campaigns for ethnic audiences, as if they were a foreign market, and call the process “adaptation.” This kind of generalization and irrelevancy of ideas is not respectful of the target audience and invariably leads to cheapening the brand equity and fray its relationships with these ethnic consumers.

General-market agencies are not diversified, but the industry is, to some extent. There are hundreds of specialized multicultural shops, and many new ones have opened in the last 5 years. This is a reaction to the inability of general-market agencies to connect with ethnic audiences effectively, and recognition by corporate America that these specialized agencies are filling a void. Until there is more diversity in general-market advertising agencies, there will continue to be a need for African-American, Hispanic and Asian multicultural shops.

Yet, these agencies are not treated fairly and they are not allowed to compete on an even playing field. While in a few categories you can see a multicultural agency landing an Agency Of Record, or lead agency, assignments, it is extremely rare for a multi-cultural shop to be retained as an AOR for general-market assignment. Marketers are seemingly willing to accept the failure of their relationship with a general-market shop every 3 years on average, but are not willing enough to retain an ethnic shop for general-market assignment, even though work created by multicultural agencies targeting ethnic audiences often resonates equally well with general market consumers.

The robust growth rate of so called minority groups shows how brands and agencies can lose relevancy over the next few years if they don’t align themselves with demographic trends better. It is not just the right thing to do. It’s also the smart thing.

Yeah! Start stepping up your advertising!

By Forbes contributor Avi Dan

May 7, 2012 @ 05:35 pm jaymie M2m Asian Grocery Emerges Near NYU

As Hillary and I were walking to NYU the other night, to speak on a panel for Asian American journalists for the awesome students of NYU Generasian, we came upon a new, time telling convenience store! It's an Asian convenience store!

m2m actually is text speak for Morning to Midnight, although this Asian convenience store is open until 2am.

A late night Asian convenience store now appealing to college students?

According to Village Voice, Asian convenience store m2m, of the pea-green signs and boisterous pop music, is stocked with more than authentic grub. Next to the chili sauces and Philippine pancit, the tiny market carries typical bodega goods, including toiletries, Lean Cuisines, and a wide selection of American and Czech beer. This makes m2m an efficient stop for the East Village chefs who peruse the overstuffed aisles of Southeast Asian goodies; the market boasts a staggering selection of soy sauces, mochi ice creams, authentic fruit candies, udon, and every conceivable kind of rice. And for those who eat and run, the packaged sushi is cheap, fresh, and sold for a song.

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May 6, 2012 @ 12:23 am jaymie What's Next In Social Media?

It's funny! I JUST asked Joe Zee from Elle at the Verizon Visionaries on Thursday, what he thought was next in social media. He said, "Something that consolidates all social media. In the meantime, join everything you can!"

Now Forbes.com contributor Dorie Clark pens "What's Next in Social Media".

Few people know as much about social media as Shel Israel, fellow Forbes blogger and author (with Robert Scoble) of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. During a recent chat, Israel identified four trends to watch in social media. Here’s what’s coming next.

Social media as mass media. Marketers originally disdained blogs, says Israel – too rowdy, too anti-establishment. Now they’ve gotten with the social media program and “are trying to embrace and control it.” The result? “Right now,” he says, “blogs are overwhelmingly in danger of becoming crap.” As with any mass medium, the sheer quantity is making it hard to locate the quality purveyors. “Social media was about conversations,” and that risks being lost amidst corporations’ push to use it as a megaphone. His rule of thumb for producing good content? Make sure it’s interesting and useful to the audience, and that you’re passionate about whatever you’re creating.

It’s the Facebook era – for now. Israel isn’t a huge Facebook fan. Nonetheless, he says, “We live in a Facebook era. You can’t be social if you don’t go where the people are.” However, that may change over time. In what he sees as “Moore’s Law in reverse,” the period of any one company’s dominance is shrinking. “The half-life keeps shortening,” he says. “IBM had it for 40 years, Microsoft for 20 years, Google for 10 years, and now it’s the era of Facebook.” Its reign is unlikely to end with a bang, but he predicts that “At some point, there will be a social network better enough so that people will leave Facebook not in droves, but a little bit at a time…it’ll slowly get smaller, ad revenues will slowly go down, and the new one will figure out how to make money on mobile, which Facebook hasn’t yet done. It will happen sooner than most people think.”

Blogs won’t die. What should we make of tweeting teens, who have largely abandoned long-form blogs that require actual writing and narrative skills? Israel says not to worry: “To know where tech is going, go down the hall and see what kids are doing when you’re not looking.” Video clips, Twitter and texting may be all the rage – and that will continue into the millennials’ adulthood – but that doesn’t mean they won’t pick up new passions as they age. “It goes back to storytelling,” he says. “We live by stories and you can’t tell a story in 140 character spoonfuls.” Blogging may become a niche phenomenon, but it’s still important: “A new medium comes along and sucks attention, the way TV sucked attention away from radio,” he says. “But radio continued, adapted, and changed.” Today, it’s still popular and lucrative, thanks to targeted advertisting – a possible future scenario for blogs.

We’re all media companies. Israel started out as a traditional print reporter – and that’s part of why he believes “the lines between everything have blurred” thanks to the Internet. The difference between a journalist, a blogger, a customer, and the company itself aren’t very clear these days (though Israel points out they were less clear in the past than some might like to admit). Building on former journo Tom Foremski’s insight that every company is a media company, Israel is emphatic that – thanks to social media – every person now is, as well.

What do you think is next in social media?